Obsidian Wine Company is one of the best clients I’ve had the good fortune to partner with, and no, it’s not because they make wine. (That doesn’t hurt, of course.) But as a brand, and as people, they care about integrity, craft, culture, and the planet. What more could one ask for in a creative alliance?

Since winter 2020, I’ve shaped the creative narrative and strategic planning to help Obsidian show the world all that they are. This includes building a new adventure series (more on that soon), the design of a new tasting space in their cellar, and some fresh storytelling for their small batch innovative and experimental winemaking practice, known as The Rabbit Hole.

This fun little video is just a teaser of what’s to come, but it captures the weird and wonderful ways of all we discover in a tumble down the proverbial rabbit hole.