One of the most rewarding projects I’ve had the privilege to lead was for the Asia Society. A global nonprofit committed to bridging the gap between East and West through diplomacy, a think tank, and cultural programming, the Rockefeller founded organization has an ambitious charter and a grand view for the coming era.
Our team mapped strategy and developed original creative content across digital and experiential to open dialogue with a younger, broader audience.
Our work ranged from social campaigns to artist collabs and spanned every medium from video to public installation concepts to original animation with illustrator Mary Vertulfo and writer Gregory Schram, plus a performance art pop-up with comedian Kristina Wong.
We even teamed up with New Zealand artist Chye-Ling Huang to envision grand scale Chinese Zodiac puppets suspended from drones. But damn, it turned out Disney had already trademarked that technology. Glad to know we were in good creative company.