Glow is the world’s first smart headphone set with laser light that pulses to the beat of your music or your heart rate. Glow’s creator, a colleague from Google, asked me to craft the voice of the brand for the marketing site and the Kickstarter campaign, which soft launched with an organic 100,000 likes on Facebook and a Kickstarter Staff Pick endorsement.

We reached our Level 1 Fundraising Goal of $100,000 in 12 hours and doubled that in the first week. Seeing these guys succeed makes me feel all glowy inside.